What's In a Logo?

Everything. Logos are the fundamental element of a company’s branding strategy because it is the most visible part of your company. Logos are usually the first part of the company your potential customer will see, and therefore, your is the “face” of your company. You need to make the best first impression you can; one that quickly conveys what your company is all about.

When your logo looks like a cookie-cutter piece of art, customers are less likely to take you seriously as a business person. When your logo shows that you and the designer took thought into conveying the right message with a beautiful and eye-catching design, the customer will translate that into confidence into you and your work. Allow me to help your small business identify the key elements of your business that you want to convey. Together we will design a powerful logo at a reasonable price, and help your business grow in income. That’s the bottom line!

Below: a custom logo created for a pool service company. They wanted something that conveyed they are in the water business, so a water drop was perfect. It also blends well with their sister company, which contains the same blue hues.